I’ve been working in this neighbourhood in Cambridge, Ontario that spreads out on either side of Avenue Rd. between Hespeler Road and Franklin Blvd. It’s a modest part of the city where people seem to take great joy in their homes. Many along my drive home to Kitchener as festooned with seasonal decorations and lights.
I’m unsure of the intention of this “sculpture” that rises awkwardly above one of the Hespeler Road entrances of Cambridge Centre Mall. However it takes on a more elegant look when isolated. I wonder if the designer/artist – consciously or not – is paying homage to the famous flying Canada Geese of Michael Snow’s Flight Stop sculpture in the atrium of Toronto’s Eaton’s Centre at Young and Dundas.
Four days of the workweek I drive to the southeast corner of Cambridge, Ontario where I work as a digital media producer.
My route generally takes we along Hespeler Road, a commercial strip that has long been derided as a eyesore — a festering tribute to consumerism — ironically it’s always busy.
For me it is a diorama, a sliver of a dying car culture — frozen in time. Fast Eddie’s restaurant, a local burger chain with a self conscious branding, is a cultural icon on the strip. Its blistering yellow and red/orange concrete blocks rise from the landscape like a Lego pimple.
It is the only restaurant I know of that has a walk-up window. This nod to pedestrians only reinforces the fact that Eddie’s does the majority of it’s business through the windows of idling vehicles.
As much as I want to dismiss Fast Eddie’s as culturally crude, I’m drawn to it’s audacious glow like a moth to a flame.I can’t bring myself to eat there; I’m afraid the food will never compare to the visual treat of simply looking at the building.